Only 2% of Saudi women in Saudi Arabia had a driver's licence as of JanuaryĢ020, according to the most recent government statistics (totaling 148,081licenses). So far, we have identified our target market which is Saudi Arabia, and our target audience is In Saudi Arabia, engine specs and brand name came second to what Interior room appeared to be the most important feature that women seek in theirĪutomobiles, with greater space for shopping bags, picking up the kids, and carryingīusinesswomen appear to like space as well, somewhere to sit back, plug in computers,Īnd send emails. The colour black was favoured by 81% of the females, with dark blue When it comes to colour preferences, 'black is the new pink,' with a shift away fromīright colors. Women interested in driving fast and sporty automobiles, 16 percent preferring sedans,Īnd an interesting 4 percent voting pickup as their first option. The 'low riders' or sports vehicles came in second preference, with 23 percent of Given to people of all ages and income levels. In Saudi Arabia prefer Black Sports Utility Vehicles over any other sort. You were one of them, but communicate in the way they like to communicate with businessesįor our company, Maple motors we identified that according to a study, 54% of women That what you give is novel, original, and/or engaging to meet their demands.įor this, forums, ratings, and other online networks are ideal. Provide benefits that are tailored to that market niche. Meet the specific requirements of the consumers:ĭiscover the sweet places. This method to help neglected populations while reaping the benefits of brand loyalty. Their products and services to a limited, precise, and well-defined audience. Niche marketing is a very specific type of advertising. (Saudi Riyal) 4500 14000 HOME MAKER 1000 LEVEL OF SATISFACTION HIGH HIGH LOW MEDIUM MODE OF COMMUNICATION IN PERSON IN PERSON ONLINE IN PERSON PREFERNCE OF CUSTOMER SPORT UTILITY VEHICLES SPORT UTILITY VEHICLES SPORT UTILITY VEHICLES/ SEDAN HATCHBACK/SUV FREQUANCY OF USAGE WEEKLY DAILY SELDOM OCCASSIONALLY OCCUPATION IT SECTOR HEALTH SECTOR HOME MAKER HOME MAKER MARITAL STATUS MARRIED BUT SEPARATED SINGLE MARRIED MARRIED PREFERNCE COMFORT SAFETY QUALITY AND COMFORT SPACE AND SAFETY NICHE MARKETING MAPLE MOTORS CUSTOMER PROFILE CHARACTERISTICS CUSTOMER 1 CUSTOMER 2 CUSTOMER 3 CUSTOMER 4 AGE 25 32 43 29 GENDER FEMALE FEMALE FEMALE FEMALE INCOME LEVEL

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